WebbProduct Length: refers to total number of products sold within a product line. For example, Asus may have 10 different types of netbooks. Product Width : refers to number of … WebbDimensions, Strategies, Examples. A product is such an item that businesses and companies produce to satisfy the needs and wants of customers. It is the main element that companies offer for sale in the market. Today, we’ll discuss what is product mix; its importance, dimensions (width, length, depth, consistency), strategies, and examples.
All you want to know about product line, width & depth - SlideShare
WebbProduct mix width designates the number of product lines the company has (e.g. food, beverages, household products, cosmetics, personal care goods, etc.). In the case of PepsiCo, we can speak of two product lines–food and beverages–that cover 17 brands. Therefore, the product width of PepsiCo is rather small although the length of each line ... Webb6 sep. 2024 · So in case of Coca cola, the product mix is 3 product lines + 9 products within them. Hence, the product mix of Coca cola has 12 total products (applicable in this scenario only. In reality Coca cola has a very … crate assembly
How to analyse the product mix of any brand? Coca …
Webb3 juni 2015 · Product Mix of a company is described using FOUR terms – Length, Depth, Width and Consistency. Length – This reflects the total number of products getting sold in all the product lines. Webb24 juni 2024 · Based on this information, Prima Ballerina has a product mix width of two and a product length of 10. The depth of the line of kids' shoes is 80 and the depth of the line of adults' shoes is 70, resulting in an average product line depth of 75. Prima Ballerina offers similar products in the same places, resulting in high product consistency. Webb13 jan. 2014 · Width = No. of product lines = 16 (aprox.) Such high width of the TATA GROUP clearly signifies its position in the Indian as well as International Market . 6. LENGTH OF PRODUCT MIX (TATA GROUP) Product mix length pertains to the number of total products or items in a company’s product mix i.e. Length = (No. of Product lines) * … dizziness a week before period